26 May 2010

The shadow of Zac Efron forces Beastly out of its release date. Srsly.

Okay, so I’ve heard bizarre reasons for studios pulling films from already announced release dates, but even this one has to raise an eyebrow and a What?

On its Facebook page for the film adaptation of the young adult novel Beastly -in itself, a retelling of the classic fairy tale Beauty and the Beast - CBS Films has pushed back the release date of said film from its original July 30th berth to an undisclosed date.


Because, apparently, the tween universe might have an early preview of the whole 2012 phenomenon. Okay, maybe not. Still, also opening that day is the Universal Film Charlie St. Cloud starring Zac Efron (who's 15 minutes of fame must be striking at 14). Now Beastly, starring a much hotter Alex Pettyfer, also stars Efron’s High School Musical co-star (and alleged girlfriend) Vanessa Hudgens. Theoretically, both films are geared towards the same demographic audience: tween girls (and probably their mothers). And, apparently, these same theoretical tweens, might face a huge “dilemma” when faced with which movie to see.

Thus came this statement from CBS: "We've been hearing from fans, so we know that having both Zac and Vanessa's movies opening on the same day could be a real dilemma for people, so we are moving Beastly."

Got to admit, it’s a pretty creative, and probably unintentionally hilarious, reason for pulling a film. Still, if Beastly is a bad film (which is the usual reason a film gets pulled), at least CBS got ahead of it and can try to save their investment by either retooling it, holding out for a better position later in the summer, or early fall or just wait until January or February 2011 when people will watch anything.

Too bad that could not work for Sex and the City 2.

No comments: