14 March 2007

Harry Potter and The Deathly Hallows breaks record print run

In what is bound not to be a collector item anytime soon, Scholastic Books has announced a record breaking 12 million first-print run of Harry Potter and the Deathly Hallows, the seventh and final book in J.K. Rowlings boy-wizards series.
This breaks the old record, set by The Half-Blood Prince two years ago, at 10.8 million copies. Scholastic has also announced a multi-million dollar advertising package that will include worldwide parties the day the book goes on sale, 12.01am, July 21, 2007.
The huge print-run is fueling speculation that Harry will die in the final volume, but I'm guessing that Scholastic is anticpating a much larger first day sales than the last book, which sold 6.9 million copies in just 24 hours.

No comments: